Wednesday, October 26, 2011

ARTICLE - NBC Goes For the Creative Homerun!



RESPONSE TO: "REMEMBER 'FRIENDS,' CONTENT IS KING - A post on how I felt NBC should be focused on more unique content.

It turns out they are. Just not necessarily in the comedy realm. Well some in comedy, but not with that atrocious buy of the untitled Savage/Roach comedy. 

New entertainment chairman at NBC, Bob Greenblatt, has bought more original material in his first year of tenure, than perhaps any other year in NBC's history. It turns out, NBC will be throwing a lot of spaghetti at the wall as they begin to order and develop pilots and series. And a lot of it sounds very original. See "Wrestling Drama" from Jerry Bruckheimer. 

This is GREAT NEWS for creatives!!!

While I stand behind my belief that the Savage/Roach comedy is doomed to failure, and Gaffigan's may or may not be based on his ability to draw an audience from his fans, I think NBC has taken an excellent tact to get themselves back to the front of the line. Buy original, even if expensive, content that can draw an audience looking for UNIQUE!!!

They may have missed out on the Kauffman buys, but it sounds like they are committed to other fascinating ideas. I applaud you NBC! Keep up the good work and I for one, look forward to seeing what makes it air next season!

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